Establishing a technology brand, defining its market presence and building the foundation for a POS brand that has since grown into a broader business technology platform.
Before BIGPOS became an established name in Malaysia’s POS space, there was a brand that needed to be built, positioned and introduced to the market.
We were involved during those formative stages — helping shape the brand’s identity, communication, digital presence and go-to-market foundation as BIGPOS moved from an emerging technology business into a recognised solution for businesses.
Establishing a technology brand, defining its market presence and building the foundation for a POS brand that has since grown into a broader business technology platform.
Before BIGPOS became an established name in Malaysia’s POS space, there was a brand that needed to be built, positioned and introduced to the market.
We were involved during those formative stages — helping shape the brand’s identity, communication, digital presence and go-to-market foundation as BIGPOS moved from an emerging technology business into a recognised solution for businesses.
Before BIGPOS became a recognised technology brand, there was a much smaller business with a much bigger ambition.
The challenge wasn’t simply to promote a POS system.
It was to build a brand people could understand, trust and remember.
We were involved during the early stages of BIGPOS, helping shape its digital presence and market-facing communication as the business established itself within Malaysia’s competitive POS landscape.
The work focused on turning a technology product into a brand — one capable of communicating its value to business owners, operators and decision-makers.
Today, BIGPOS has evolved into a broader business technology ecosystem serving restaurants, retail businesses and service operators, with products spanning POS, ordering, kitchen operations, inventory, analytics and loyalty.
Overview
Building the Foundation for a Bigger Tomorrow
Before BIGPOS became a recognised technology brand, there was a much smaller business with a much bigger ambition.
The challenge wasn’t simply to promote a POS system.
It was to build a brand people could understand, trust and remember.
We were involved during the early stages of BIGPOS, helping shape its digital presence and market-facing communication as the business established itself within Malaysia’s competitive POS landscape.
The work focused on turning a technology product into a brand — one capable of communicating its value to business owners, operators and decision-makers.
Today, BIGPOS has evolved into a broader business technology ecosystem serving restaurants, retail businesses and service operators, with products spanning POS, ordering, kitchen operations, inventory, analytics and loyalty.
The Challenge
Introducing a New Technology Brand to the Market
Entering the POS market meant competing against established players while convincing business owners to consider a newer technology solution.
The brand needed to communicate something simple:
Technology should make running a business easier — not more complicated.
BRAND RECOGNITION
Build awareness for a new technology brand entering a competitive market.
MARKET EDUCATION
Translate technical POS capabilities into simple, understandable business benefits.
TRUST & CREDIBILITY
Give businesses a reason to see BIGPOS as a reliable technology partner rather than simply another POS provider.
MARKET PENETRATION
Create the digital and marketing foundation needed to reach businesses across different industries and stages of growth.
OUR APPROACH
Build the Brand. Build the Market. Build the Foundation.
The approach went beyond individual campaigns.
The focus was on creating a complete market-facing foundation around the BIGPOS brand.
BRAND
Identity · Positioning · Messaging
Establish a recognisable identity and communicate what BIGPOS stood for.
Digital
Website · Product Presentation · Online Presence
Create a digital home where businesses could understand the brand and its solutions.
PRODUCT
Software · Hardware · Business Solutions
Translate product capabilities into clear, practical reasons for businesses to adopt the platform.
market
Awareness · Education · Acquisition
Make POS technology easier to understand while creating opportunities to connect with potential customers.
The Challenge
Introducing a New Technology Brand to the Market
Entering the POS market meant competing against established players while convincing business owners to consider a newer technology solution.
The brand needed to communicate something simple:
Technology should make running a business easier — not more complicated.
BRAND RECOGNITION
Build awareness for a new technology brand entering a competitive market.
market education
Translate technical POS capabilities into simple, understandable business benefits.
TRUST & CREDIBILITY
Give businesses a reason to see BIGPOS as a reliable technology partner rather than simply another POS provider.
MARKET PENETRATION
Create the digital and marketing foundation needed to reach businesses across different industries and stages of growth.
Our Approach
Build the Brand. Build the Market. Build the Foundation.
The approach went beyond individual campaigns.
The focus was on creating a complete market-facing foundation around the BIGPOS brand.
Brand
Identity · Positioning · Messaging
Establish a recognisable identity and communicate what BIGPOS stood for.
digital
Website · Product Presentation · Online Presence
Create a digital home where businesses could understand the brand and its solutions.
product
Software · Hardware · Business Solutions
Translate product capabilities into clear, practical reasons for businesses to adopt the platform.
market
Awareness · Education · Acquisition
Make POS technology easier to understand while creating opportunities to connect with potential customers.
BRAND EVOLUTION
From a New Brand to a Market Presence
2019 THE BEGINNING
An emerging POS technology business with a vision to make business operations easier.
BRAND BUILDING ESTABLISH
Identity, messaging and digital presence.
MARKET ENTRY INTRODUCE
Campaigns, content and customer communication.
PRODUCT EVOLUTION EXPAND
From a core POS solution into a broader business technology ecosystem.
TOday
BIgpos
An established business technology platform supporting businesses across restaurant, retail and service environments. BIGPOS currently says it helps thousands of businesses grow.
The brand has evolved significantly since those early stages. The foundations, however, began with establishing a clear identity and market presence.
2019 THE BEGINNING
BRAND BUILDING ESTABLISH
MARKET ENTRY INTRODUCE
PRODUCT EVOLUTION EXPAND
TODAY BIgpos
The brand has evolved significantly since those early stages. The foundations, however, began with establishing a clear identity and market presence.
BRAND EVOLUTION
From a New Brand to a Market Presence
The brand has evolved significantly since those early stages. The foundations, however, began with establishing a clear identity and market presence.
CONTENT & CAMPAIGN EXECUTION
Bringing the Brand Into the Market
Once the foundation was established, the brand needed consistent communication.
Content and campaigns became the bridge between technology and the businesses it was designed to serve.
CONTENT & CAMPAIGN EXECUTION
Bringing the Brand Into the Market
Once the foundation was established, the brand needed consistent communication.
Content and campaigns became the bridge between technology and the businesses it was designed to serve.
PROJECT OUTCOMES
Growth Focus
From Emerging Brand to Established Foundation
BRAND FOUNDATION
Established the foundations of a recognisable technology brand.
MARKET POSITIONING
Helped communicate BIGPOS as a practical technology partner for businesses.
DIGITAL INFRASTRUCTURE
Created a digital presence capable of communicating products, solutions and value.
MARKET EDUCATION
Translated technical POS capabilities into accessible business benefits.
CUSTOMER JOURNEY
Created clearer pathways from awareness and education toward product exploration and enquiry.
LONG-TERM FOUNDATION
Established during the formative stage of a brand that has since evolved into a broader business technology ecosystem.
PROJECT OUTCOMES
growth focus
From Emerging Brand to Established Foundation
OUR PROCESS
From Vision to Market Impact
Discovery
Understand the business, product, audience and competitive landscape.
position
Define how BIGPOS should be understood and remembered in the market.
build
Develop the brand and digital foundations required to establish the business.
activate
Bring the brand to market through content, campaigns and customer touchpoints.
scale
Create a foundation capable of evolving as the business, product and market expanded.
Discovery
Understand the business, product, audience and competitive landscape.
position
Define how BIGPOS should be understood and remembered in the market.
build
Develop the brand and digital foundations required to establish the business.
activate
Bring the brand to market through content, campaigns and customer touchpoints.
scale
Create a foundation capable of evolving as the business, product and market expanded.
OUR PROCESS
From Vision to Market Impact
Discovery
Understand the business, product, audience and competitive landscape.
positioning
Define how BIGPOS should be understood and remembered in the market.
build
Develop the brand and digital foundations required to establish the business.
activate
Bring the brand to market through content, campaigns and customer touchpoints.
scale
Create a foundation capable of evolving as the business, product and market expanded.
PARTNERSHIP
Being There Before the Brand Became BIG
Some projects are campaigns. Some projects become part of a brand’s story.
BIGPOS is one of those projects.
We were involved during the formative stages of the brand when the product was still establishing itself, the market was still learning about the solution, and the foundations of the brand were being built.
The BIGPOS of today is significantly broader than the business we first helped establish.
And that’s exactly what makes the project meaningful.
To have been there before the brand became BIG and to see how far it has evolved since is a journey worth documenting.
Want Results Like These?
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